Understanding Pay Per Call: A Step-by-Step Breakdown
Our service is straightforward: we shoulder the advertising risk and handle the legwork to bring in phone calls for you. Your task? Simply answer the calls.
- We promote your auto glass shop across our vast network of websites targeting individuals actively seeking auto glass services.
- These potential customers dial a unique tracking number specifically designated for your auto glass shop.
- Upon calling, the prospect is warmly greeted and asked if they require auto glass services.
- If they confirm their need (YES), our system promptly connects them to your shop to kickstart the sales process. If they indicate otherwise (NO), the call is ended. This ensures that only qualified leads reach your auto glass selling team.
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Pay Per Call Structures
Pay Per Call
Pay-per-call (PPCall, also called cost-per-call) is an advertising model in which the rate paid by the advertiser is determined by the number of telephone calls made by viewers of an ad. Pay Per Call providers charge per call, per impression or per conversion. It is similar to online pay per click (PPC) advertising, but induces the viewer to make a telephone call instead of viewing an external website. Both enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with the seller before buying a product or service. Vendors of pay-per-call advertising attribute the growth of the model to the popularity of smartphones and claim that it reduces the costs of on-line click fraud.
Pay-per-call advertising is not to be confused with premium-rate telephone numbers.Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In general, the advertiser is only billed for calls that last at least one minute.
The duration of interactions (since callers spend more time interacting with the business on the phone than looking at their website) and the probability of fraud through calls is significantly reduced are factors that might increase Pay Per Call pricing, but also increases its effectiveness.
6 Ways Pay Per Call Trounces Pay Per Click
Pay Per Call Takeover
Superior Offline Conversion Tracking
Better Targeting Accuracy
Mobile will overtake desktop to become the primary internet advertising medium by the end of 2017, a year earlier than previously foretasted. According to Zenith’s new Advertising Expenditure Forecasts, advertisers across the world will spend 99.3 billion on mobile internet advertising in 2017, compared to 97.4 billion on desktop internet advertising, with projections of close to 200 billion by 2019.
Better Targeting Accuracy
Superior Offline Conversion Tracking
Better Targeting Accuracy
While PPC is famous largely for its ability to jump-start sales and increase web traffic, its ability to accurately zero in on the right demographics is spotty at best. Even though PPC programs only charge when someone clicks on an ad, there's no guarantee that a click will go anywhere. Thanks to the call time threshold required by reputable Pay Per Call programs for issuing payouts to publishers, advertisers are more likely to only receive interest from likely buyers.
Superior Offline Conversion Tracking
Superior Offline Conversion Tracking
Superior Offline Conversion Tracking
Though Google is working on improving the offline conversion rates of AdWords, there's no definitive way to gauge PPC's real-world reach. Pay Per Call, on the other hand, is expressly designed to deliver results whether online or off. More importantly, it allows advertisers and publishers to target specific demographics via unique phone numbers. PPC simply can't match Pay Per Call when it comes to tracking offline leads and modifying campaigns for the highest conversion rates.
Far Greater Return On Investment
Far Greater Return On Investment
Superior Offline Conversion Tracking
PPC has long been recognized for its ability to deliver quick results. What few realize is how tough it is to master the PPC game and how lean profits can be. To win at PPC, you need a lot of money, superior analytics know-how and quite a bit of planning. Long story short, the ROI of traditional PPC usually lags that of Pay Per Call by a wide margin. Due to the tremendous potential value of Pay Per Call leads, ROIs for publishers and advertisers alike are often stellar.
Lower Barriers to Entry
Far Greater Return On Investment
Reduced Time to Purchase
Google likes to entice people into using AdWords by handing out $50 or $100 credits to play around with. It's a nice gesture but even $100 typically isn't enough to get a successful PPC campaign off the ground. The reality is that even seasoned PPC experts will lose a substantial amount of money on any given promotional effort before their campaign pays off. Pay Per Call marketing is far easier to get the hang of and requires less money to produce results in most cases.
Reduced Time to Purchase
Far Greater Return On Investment
Reduced Time to Purchase
In today's fast-paced e-commerce milieu, it's crucial for advertisers to minimize the time it takes to go from a lead to a sale. Pay Per Call has a distinct advantage over PPC in that it puts consumers in direct contact with merchants with a minimum amount of lag time. PPC may get eyeballs onto a site but it won't deliver the human connection that's so vital to success. Pay Per Call puts leads on the fast track to conversion.
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What is Pay Per Call Marketing
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From Wikipedia, the free encyclopedia
Pay-per-call may refer to:
- Pay-per-call advertising, where an advertiser is charged for each telephone call received on a number keyed to a specific advertisement
- Premium-rate telephone numbers, where the caller is charged an inflated price on a "shared-revenue" basis, with a kickback to the owner of the called number.
References
- "Pay-Per-Call growth attributed to mobile". MediaPost 12 April 2012.
- ^ ”Click Fraud Will 'Compel' Pay-Per-Call Adoption", Media Post Publications, June, 2005.
- ^ "Pay-per-Call Telephone Service (900 Numbers)". eNotes, Encyclopedia of Business.
- ^ "Guide to 900 Pay-Per-Call and Other Information Services". Federal Communications Commission.
- ^ ”How Pay per Call Works", Search Engine Watch, February, 2005.
- ^ "Understanding Pay Per Call Marketing" Affiliate X Files October 2009
- ^ "Pay-Per-Call and Call Duration". Search Engine Watch, 12 April 2012.
- ^ "Businesses With No Website Statistics". Statistics Brain, 5 September 2012.
- ^ "http://mashable.com/2014/06/02/apple-mac-os-x-10-10-yosemite/"
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